MLS verbiage

Is a Home Bomb Shelter a Sales Feature?

How About Calling it a “Wine Shelter?” A colleague of mine has an upcoming listing with . . . yup, a bomb shelter, and is wrestling with how — or whether — to market that to prospective Buyers. Just out of curiosity, I did a quick search on MLS to see how many Twin Cities listings...
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It’s All in the Punctuation(?)

“A” for Honesty freeze damage to plumbing and boiler heat systems! –excerpt, new MLS listing Normally, you associate exclamation marks in real estate marketing with superlatives.  Such as: “Gorgeous new Kitchen!” “Amazing lot and setting!” “Beautiful built-in’s and mill work!” So, “freeze damage to plumbing and boiler heat systems!” comes across as a bit  ....
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Nicely Done!

Craftsman style home built in 1926. Located in the desireable Kingsfield neighborhood. Walking distance to the park & easy freeway access. Beautiful woodwork including hardwood floors and built ins. Needs a lot of work but great investment opportunity! –Excerpt, new MLS listing The above is clear; hits the home’s high points; discloses the negatives; and...
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