“A” for Honesty

freeze damage to plumbing and boiler heat systems!

–excerpt, new MLS listing

Normally, you associate exclamation marks in real estate marketing with superlatives. 

Such as:

“Gorgeous new Kitchen!”

“Amazing lot and setting!”

“Beautiful built-in’s and mill work!”

So, “freeze damage to plumbing and boiler heat systems!” comes across as a bit  . . . off-key (but honest! — exclamation mark intended 🙂

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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