“Forget about being on [street name], this lovely family home lives out back!” –excerpt, MLS listing How do you market a home on a busy street? Certainly, one tack is to ignore it. The other? Address it head-on, then defuse it by adding some softening context (example above). Of course, the part about the home “living...Read More
“A” for Honesty freeze damage to plumbing and boiler heat systems! –excerpt, new MLS listing Normally, you associate exclamation marks in real estate marketing with superlatives. Such as: “Gorgeous new Kitchen!” “Amazing lot and setting!” “Beautiful built-in’s and mill work!” So, “freeze damage to plumbing and boiler heat systems!” comes across as a bit ....Read More
