“Forget about being on [street name], this lovely family home lives out back!”

–excerpt, MLS listing

How do you market a home on a busy street?

Certainly, one tack is to ignore it.

The other?

Address it head-on, then defuse it by adding some softening context (example above).

Of course, the part about the home “living out back” had better be true!

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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