“Okay so, yes, it is across from a cemetery, BUT there’s nary a gravestone in site. It’s more like living across from a VERY QUIET park. In fact, it makes the views quiet uniquely tranquil for a city home. It also means there will never be neighbors across the street, which means there’s less of...Read More
$100 Off Weekly, Five Weeks in Row [Editor’s note: if the screen shot above is too hard to decipher, it shows a home that’s dropped $100 each of the last five weeks, from $475,000 to $474,900, then to $474,800, etc. The current price is $474,500.] If you added a zero (or two), you might actually...Read More
Real Estate Photography 101 Buyers will find out soon enough that this cute Longfellow (Minneapolis) home only has a one-car garage. But, the combination of the (head-on) angle and the bright red color make it rather inescapable. Marketing Strategy? I don’t agree with it in this case, but there IS a school of thought that says...Read More
Beyond “Fair Trade” ** What is beyond “Fair Trade?” Fair Trade products delivered by bicycle. Which Minneapolis-based “Peace Coffee” claims it does. Demo’ing its (very tasty) product at the local Whole Foods over lunch hour, I pressed the company’s sales rep whether that policy applied equally in January as in June. He insisted it did. The...Read More
“Evo 3-D,” Anyone? In a world where new cell phone models seem to be coming out daily, how do you tell which one(s) are the real deal vs. a flash in the pan? I subscribe to what I’ll call the “brand extension” theory — namely, if you want to know which products have a shot...Read More
“A” for Honesty freeze damage to plumbing and boiler heat systems! –excerpt, new MLS listing Normally, you associate exclamation marks in real estate marketing with superlatives. Such as: “Gorgeous new Kitchen!” “Amazing lot and setting!” “Beautiful built-in’s and mill work!” So, “freeze damage to plumbing and boiler heat systems!” comes across as a bit ....Read More
