“Okay so, yes, it is across from a cemetery, BUT there’s nary a gravestone in site. It’s more like living across from a VERY QUIET park. In fact, it makes the views quiet uniquely tranquil for a city home. It also means there will never be neighbors across the street, which means there’s less of a chance of getting a bad neighbor … consider all the silver linings!”

–Excerpt, MLS “Agent Remarks.”

There seem to be two schools of thought amongst Realtors when it comes to addressing what at least some might consider a negative, either in the home itself, or the immediate area.

School #1 says ignore it.

Buyer preferences are notoriously subjective, and what some might view negatively — for example, being on a busy street or across from a school — could be neutral or even a plus for the eventual Buyer.

Which leaves School #2: proactively address the negative, the better to defuse it.

School #2 (aka, “Taking the Bull by the Horns”)

A good example of the latter strategy would be the listing agent selling the home directly across from Crystal Lake Cemetery in North Minneapolis.

While some Buyers might shy away from such a location . . . others might not, for all the reasons the agent names.

Another subset of Buyers might be enticed by the discount likely associated with such a property.

Did the strategy work?

The home, which came on the market July 18, sold in less than four days, and is now Temporarily Not Available for Showing (“TNAS”) while the Buyer performs their inspection.

P.S.: Thanks to Edina Realty-City Lakes’ Ashley Coleman and Mary Nygaard for the property tip.

See also, “Real Estate Marketing 101: When to Acknowledge a Home Needs Updating ” & When Not To“; and “You’re Going to Sell Your Home. Should You Mention the Snakes?”.

Also: “You Mean the House ISN’T Haunted?!? I’m Suing!”; “Realtor April Fool’s Jokes“; and “Is It Really a Corner Lot? One Way to Tell.”

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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