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marketing spin

Real Estate Euphemisms — New & Improved

Homes with “Great Personalities” & Other White Lies [Editor’s Note: While I do my best to avoid such euphemisms in my own capacity as a listing agent (representing Sellers), let me offer two (sort of) defenses on behalf of Realtors who are less circumspect: 1) beauty is frequently in the eye of the beholder, i.e.,...
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The Virtues of Living Across From a Cemetery (Really!)

“Okay so, yes, it is across from a cemetery, BUT there’s nary a gravestone in site. It’s more like living across from a VERY QUIET park. In fact, it makes the views quiet uniquely tranquil for a city home. It also means there will never be neighbors across the street, which means there’s less of...
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Real Estate Euphemisms – New & Improved

Homes with “Great Personalities” & Other White Lies [Editor’s Note: While I do my best to avoid such euphemisms in my own capacity as a listing agent (representing Sellers), let me offer two (sort of) defenses on behalf of Realtors who are less circumspect:  1) beauty is frequently in the eye of the beholder, i.e.,...
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Real Estate Euphemisms — New & Improved

Homes with “Great Personalities” & Other White Lies [Editor’s Note: While I do my best to avoid such euphemisms in my own capacity as a listing agent (representing Sellers), let me offer two (sort of) defenses on behalf of Realtors who are less circumspect:  1) beauty is frequently in the eye of the beholder, i.e.,...
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