Beyond “Fair Trade” **
What is beyond “Fair Trade?”
Fair Trade products delivered by bicycle.
Which Minneapolis-based “Peace Coffee” claims it does.
Demo’ing its (very tasty) product at the local Whole Foods over lunch hour, I pressed the company’s sales rep whether that policy applied equally in January as in June.
He insisted it did.
The one concession, according to the rep: for deliveries to accounts more than 10 miles away, the company uses biodiesel-fueled vehicles.
Twin Cities Bicycling Awards Mount
In another city, I’d dismiss it as a gimmick.
But, the Twin Cities takes its bicycling very seriously — and is increasingly garnering recognition for same.
**Want a parallel?
Think of it as analogous to run-of-the-mill vegetarian vs. vegan.