January 26, 2012

Is a Home Bomb Shelter a Sales Feature?

How About Calling it a “Wine Shelter?” A colleague of mine has an upcoming listing with . . . yup, a bomb shelter, and is wrestling with how — or whether — to market that to prospective Buyers. Just out of curiosity, I did a quick search on MLS to see how many Twin Cities listings...
Read More

“Who (Else) is Watching the Listing?”

False Negatives and False Positives In a post earlier this month titled, “Who’s Watching the Listing?,” I talked about the utility — and lack thereof — of tracking how many times a particular property has been saved on MLS. Generally speaking, the more people watching a listing, the better; presumably, prospective Buyers like the home but not the price, and...
Read More