I LOVE aerial shots — and Sellers should, too. Take this especially flattering photo (above) of 9106 Breckinridge, in Eden Prairie’s Bearpath neighborhood. Instead of telling prospective Buyers that this home backs up to the 7th fairway at Bearpath, this photo shows ’em. Edina Realty’s Jack and Missy Vilett have the listing; the asking price is...Read More
The TOO Aggressive Real Estate Agent Can a Realtor be too aggressive? (See also, “Too Much– and Too Little — Realtor Attention“). At least some people would say “no.” But then, those people have probably never had their home “networked” — without their permission — online. Apparently, that is what just prompted Edina Realty to...Read More
The Best Kind of Marketing? The Free Kind Saturdays in early August are not an especially busy time for Realtor open houses. The exception? Anything for sale in the vicinity of Minneapolis’ Uptown neighborhood, host this weekend to the annual Art Fair. I counted at least six open houses in just the 2-3 block stretch...Read More
“Forget about being on [street name], this lovely family home lives out back!” –excerpt, MLS listing How do you market a home on a busy street? Certainly, one tack is to ignore it. The other? Address it head-on, then defuse it by adding some softening context (example above). Of course, the part about the home “living...Read More
Now? Is it Warm Enough Now? In a post this Spring titled, “The Strategic Use of ‘Coming Soon!’,” I discussed listing agents who alert prospective Buyers about prospective fixes that will be done when weather permits. The obvious corollary to that post: such tactics are time-limited. So, informing prospective Buyers that “The Garage Door Will be Painted When...Read More
Before . . . and After What’s the difference between the two photos (above)? Actually, surprisingly little. In place of ugly horizontal siding above the front door (upper photo), the new-and-improved curb appeal (lower photo) features diagonal half-timbers. Not only are those more consistent with the home’s Tudor style, but they create a dramatic focal point...Read More
