How do you show off a home’s proximity to the Midtown Greenway in South Minneapolis? This photo (left) is a pretty good start. In particular, the angle captures the Greenway’s physical setting: a 5.5-mile long former railroad corridor that connects to 100-plus miles of Twin City bike paths (and yes, it’s actually green now!). The listing also includes photos of various...Read More
Showing Feedback — Upper Bracket Edition “Is the Buyer local?” –Question on showing feedback form for a Twin Cities upper bracket home “I know half of my marketing budget is wasted — I just don’t know which half.” –Marketing director lament The typical showing feedback questions — what the Buyer’s agent fields after showing a property —...Read More
“A” for Honesty freeze damage to plumbing and boiler heat systems! –excerpt, new MLS listing Normally, you associate exclamation marks in real estate marketing with superlatives. Such as: “Gorgeous new Kitchen!” “Amazing lot and setting!” “Beautiful built-in’s and mill work!” So, “freeze damage to plumbing and boiler heat systems!” comes across as a bit ....Read More
“Nice Listing” What’s the best use of an open house — specifically, a Broker open for fellow Realtors? Selling the house would, of course, be delightful. But the highest and best use of a Broker Open — in my opinion — is actually for the listing agent to refine and focus their marketing campaign — and...Read More
“It’s Always Sunny in Philadelphia Minneapolis” Blue skies Smiling at me Nothing but blue skies Do I see –Irving Berlin, “Blue Skies” Ten or even five years ago, I would have checked the sky first thing this morning, and if it was cold and overcast like it is today, called my photographer to scrub and re-schedule (she’s...Read More
Craftsman style home built in 1926. Located in the desireable Kingsfield neighborhood. Walking distance to the park & easy freeway access. Beautiful woodwork including hardwood floors and built ins. Needs a lot of work but great investment opportunity! –Excerpt, new MLS listing The above is clear; hits the home’s high points; discloses the negatives; and...Read More
