Going to Great Lengths (Literally) For an Exterior Home Shot Normally, I think it’s a mistake to skip an exterior shot of the front of the home. That’s because — however underwhelming the home’s curb appeal may be — prospective Buyers will assume it’s worse when there’s no photo. Every rule has its exception, though,...Read More
Housing Yellow — and Red — Flags Foundation Size: 1,700 AbvGrdFinSqFt: 2,300 BelGrdFinSqFt: 1,900 Total Fin SqFt: 4,200 –Excerpt, MLS listing What is the maximum number of finished square feet in the basement of a home with a 1,700 square foot foundation? You’d guess 1,700 square feet, right? In fact, the maximum...Read More
I’m a HUGE fan of aerial shots. And home sellers should be, too. They not only show off a larger home to full effect, but allow Buyers to see the (often stunning) physical setting. Kudos to the agent who spent the time (and money!) to get the great shot (above) of this $849,900 Plymouth home...Read More
Marketing Hyperbole. Not. It may not exactly come as a shock that not everything in real estate marketing is “as billed.” So, the “mint condition” home isn’t quite, the “spacious Dining Room” is actually 10′ x 8′ (no one’s idea of roomy), etc. However, the Kitchen (above) truly deserves to be called “gorgeous.”Read More
“You Don’t Get a 2nd Chance to Make a 1st Impression” — Real Estate Version What’s the real estate equivalent of, “you don’t get a second chance to make a first impression?” You don’t get a chance to do pre-list marketing once the property’s actually for sale. If new listings enjoy the most “buzz” and...Read More
Bad Call? The best way to sell a house is to exceed Buyers’ expectations (plus dangle a tempting price, and stir up lots of “pre-list” and “new list” buzz). The corollary to that would be, “the best way to lose a Buyer is to disappoint them.” –Ross Kaplan, “Realtor Sales Secrets”; City Lakes Real Estate Blog (6/20/2011) Is...Read More
