Going to Great Lengths (Literally)
For an Exterior Home Shot

Normally, I think it’s a mistake to skip an exterior shot of the front of the home.

That’s because — however underwhelming the home’s curb appeal may be — prospective Buyers will assume it’s worse when there’s no photo.

Every rule has its exception, though, and this home just south of Minneapolis’ Cedar Lake qualifies.

“Townhome Alternative”

By providing an aerial shot of the home, the listing agent is actually accomplishing two things:  1) showing how big the house is; and 2) letting prospective Buyers know that there’s no yard.

While that latter feature can be a negative for some Buyers, others — particularly empty nesters or people who travel often — can actually prefer that.

See also, “Boom? Or Helicopter??” ; “A Picture is Worth 1,000 Words — Exhibit #24“; and “For Sale Near Interlachen in Edina.”

P.S.:  The home’s other, interior photos on MLS are extremely flattering, allaying Buyer’s concerns that the home is in poor condition or otherwise needs extensive updating.

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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