Throwing Good Money After Bad? Hardly It’s certainly a sympathetic — if not necessarily rational — stance on the part of a would-be Seller whose home is (still) worth less than they paid for it. Namely, since they’re going to lose money when they sell, psychologically, they don’t want to spend any more money prepping...Read More
That Dining Room (middle, center of photo above) sure looks far away. How far is it really? According to MLS, 17 feet (the length of the galley Kitchen). Which means that the wall of windows on the far side of the Dining Room is 31 feet away (17 feet plus the length of the Dining Room, 14...Read More
The last time I was an expert on “aspect ratios” — how wide something is relative to how tall — I was shopping for a flat-panel TV for my den a couple years ago (I recall something about movie theatre screens being wider than TV’s, and the ratio “4:3”). Clearly, however, the photo (above) is too wide, or...Read More
“Sell What You Have” Dept. The lead photo for this “For Sale” Minnetonka home certainly looks like a garage — but if so, where’s the access? Puzzler #2: is the listing agent really using the lead photo to show off the garage? (Note: it’s customary to use the first photo to show the home’s front,...Read More
“Imitation is the Sincerest Form of Flattery,” Real Estate Version “I know I’m wasting half my advertising budget . . . I just don’t know which half. “ –Corporate marketing director Want to know if a particular marketing piece is effective? Certainly, if the postcard, email, or bus bench caused someone to contact you — you...Read More
Stale vs. Fresh Listings It can be hard to pull the (very) flattering photos of the picture-perfect home framed with blooming azaleas. That’s especially the case when the garden is a labor of love for the homeowner, who takes special pride in it. However, if that photo was taken in July, and those blooming azaleas have...Read More
