Stale vs. Fresh Listings

It can be hard to pull the (very) flattering photos of the picture-perfect home framed with blooming azaleas.

That’s especially the case when the garden is a labor of love for the homeowner, who takes special pride in it.

However, if that photo was taken in July, and those blooming azaleas have now been replaced by turning leaves . . . it’s the right call.

Negative Associations

That’s because stale listings have negative associations in Buyers’ (and Realtors’) minds, and can get skipped online.

Needless to say, when  prospective Buyers skip listings online, they don’t view them in person — or buy them.

Conversely, keeping a listing fresh ensures maximum Buyer interest.

And turning leaves can be just as flattering as blooming flowers.

P.S.:  the right place for summer-time garden photos other times of the year?

The owner’s Dining Room table.

P.P.S.:  Full confession:  while I certainly sell plenty of homes faster than 90 days (= one season in Minnesota, give or take), alas, sometimes it takes longer.

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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