Stale vs. Fresh Listings
It can be hard to pull the (very) flattering photos of the picture-perfect home framed with blooming azaleas.
That’s especially the case when the garden is a labor of love for the homeowner, who takes special pride in it.
However, if that photo was taken in July, and those blooming azaleas have now been replaced by turning leaves . . . it’s the right call.
That’s because stale listings have negative associations in Buyers’ (and Realtors’) minds, and can get skipped online.
Needless to say, when prospective Buyers skip listings online, they don’t view them in person — or buy them.
Conversely, keeping a listing fresh ensures maximum Buyer interest.
And turning leaves can be just as flattering as blooming flowers.
P.S.: the right place for summer-time garden photos other times of the year?
The owner’s Dining Room table.
P.P.S.: Full confession: while I certainly sell plenty of homes faster than 90 days (= one season in Minnesota, give or take), alas, sometimes it takes longer.