Fake News Photo “True or False” Quick! Is the photo (above) of a lower level Amusement Room real or enhanced (through a wide-angle lens, etc.)? Answer: it’s real. According to MLS, the room measures a whopping 45(!) feet long. The foundation size of the home — a rambler — is well over 2,000 square feet,...Read More
Ironically, the better Realtors get at helping clients buy and sell real estate . . . the worse they can get at certain related tasks. Here are three areas where it’s easy for agents to let their skills atrophy — or never acquire expertise in the first place: One. Market reports/updates. Show me a listing...Read More
Ironically, the better Realtors get at helping clients buy and sell real estate . . . the worse they can get at certain related tasks. Here are three areas where it’s easy for agents to let their skills atrophy ” or never acquire expertise in the first place: One. Market reports/updates. Show me a listing...Read More
Seeing Double — or Quadruple! With MLS now allowing unlimited online photos, some listing agents are going nuts, uploading literally 50, 60, or more photos per listing. While that might make sense for sprawling, upper bracket properties, how many different photos can you take of an average-sized — or small — property?? Question #2: How...Read More
Is it Halloween Yet? I’m a big fan of dramatically lit homes. And with the seasonal change, we’re heading into ever-shorter Fall days. And yet, the technique doesn’t work all the time ” and can even backfire: especially for smaller homes, interior lighting at night can produce an (unhelpful) “Jack-o-Lantern effect.” The (kind of) scientific...Read More
Undermining Seller Credibility Either the Kitchen in the photo above has a walk-in, commercial-sized freezer. Or, something’s not quite right about the photo dimensions. Based on the other Kitchen photos accompanying the listing, the answer is option #2. Never Just One Cockroach So, what is the other reason not to use a wide-angle lens or...Read More
