Pot of Gold Home at End of Rainbow In 17+ years selling real estate, I figure that I’ve seen almost 2 million real estate photos on MLS.** But, I don’t recall ever seeing one with a rainbow before. For Buyers who are superstitious or just looking for an omen, that may be just the sign that a...Read More
Real Estate Photos & The “Bowling Alley” Effect Dining Room: 10′ x 12′ Living Room: 13′ x 23′ –MLS “Structure Information” That distant Dining Room bay window in the center of the photo above looks like it’s practically in a different zip code. How far away is it really? Add the 23′ length of the...Read More
Show > Tell Kudos to the creative listing agent who thought not just to tell prospective Buyers (and their agents) about the Seller-paid new driveway, once the weather permits, but to also show them as well. An especially nice touch: superimposing the text on the “after” part of the driveway in the photo above. P.S.:...Read More
(Late) Fall vs. Spring Photos Normally, Realtors wait for the trees to open, lawns to green up, etc. to take home photos. All that color is more flattering than brown, leaf-less trees and landscaping. The exception? When in-season foliage obscures the home (or, at least some angles). No More Garage Shots Then, it can actually...Read More
Is it Halloween Yet? I’m a big fan of dramatically lit homes. And with the seasonal change, we’re heading into ever-shorter Fall days. And yet, the technique doesn’t work all the time ” and can even backfire: especially for smaller homes, interior lighting at night can produce an (unhelpful) “Jack-o-Lantern effect.” The (kind of) scientific...Read More
Ironically, the better Realtors get at helping clients buy and sell real estate . . . the worse they can get at certain related tasks. Here are three areas where it’s easy for agents to let their skills atrophy — or never acquire expertise in the first place: One. Market reports/updates. Show me a listing...Read More
