Seeing Double — or Quadruple!

With MLS now allowing unlimited online photos, some listing agents are going nuts, uploading literally 50, 60, or more photos per listing.

While that might make sense for sprawling, upper bracket properties, how many different photos can you take of an average-sized — or small — property??

Question #2: How do you come up with unique captions for all those (very similar) photos?

Answer: you don’t.

The Bad Kind of Recycling

So, the listing agent cum caption-writer either skips captions altogether, or, recycles the same dozen or so captions for multiple online photos.

That explains the “For Sale” Minnetonka home I saw recently that had 57 photos, but only about a dozen unique captions . . . .

See also, “Max Number of Photos on MLS Now? “The Sky’s the Limit”.”

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.
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