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real estate marketing

How to Tell “Real” from “Digital” Green Grass

The easy way to tell the difference? Drive by the house. Assuming that’s not convenient, the other way to tell is to note whether the grass is too uniformly green (characteristic of Photoshop), and whether other detail (like budding leaves) is consistent with the rest of the photo. Of course, while I have seen digital photos...
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Brown Lawn (or No Lawn)? Not Online

Not Waiting for the Weather There are two situations I can think of where “digitally” adding green grass to an otherwise brown front yard makes sense:  1) early Spring, after the snow has melted but before lawns have “greened up”; and 2) new construction, where earth-moving equipment has trampled the yard, and the developer has...
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The Far-Away Fireplace(?)

Looking at the photo below, you’d certainly think that this home’s lower level Family Room was positively cavernous. However, given that the room is only 24′ x 12′, that distant-looking Fireplace is at most . . . 24′ away — less if you assume that the photographer didn’t take the photo flush with the opposite wall. Adding...
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Which Photo is More Flattering?

Seasonal vs. Unseasonal Photos I thought this pair of pictures would underscore the point I made in the previous post (“What’s Under All That White??”). Alliterative-minded readers will note that that’s five “P’s” in a row — plus the “Ph” and “F” in the headline.   🙂
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What’s Under All That White??*

Winter Wild Cards It’s a genuine dilemma for listing agents (representing Sellers):  if you show a seasonally “white” winter photo of a home’s front or backyard, Buyers can’t really see anything. However, if you show a non-seasonal Spring or Summer photo, Buyers (and their agents) may draw the mistaken conclusion that the home has been for...
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Guess When This Home Was Listed

Seasonal and Not-So-Seasonal MLS Photos In a normal Spring — which the Twin Cities most definitely is not experiencing this year — listing agents (representing Sellers) would be scurrying right now to swap out their wintry exterior shots for something more seasonal. This year, however, the Twin Cities is very much still coated in white — not...
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