Day

April 7, 2013

Sign of the (Housing) Times

Too-Good-to-be-True Real Estate Come-On’s Combine an (over)heated housing market, scarce inventory (at least at the lower price rungs), and a shaky economy in which lots of consumers have still-battered credit, and what do you get? Home-made signs (like the one to the right) on telephone poles promising would-be home Buyers their pick of hundreds of...
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The Far-Away Fireplace(?)

Looking at the photo below, you’d certainly think that this home’s lower level Family Room was positively cavernous. However, given that the room is only 24′ x 12′, that distant-looking Fireplace is at most . . . 24′ away — less if you assume that the photographer didn’t take the photo flush with the opposite wall. Adding...
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“Spare Me the Guilt Chip”

OK, so it’s not real estate marketing — but it is marketing. Clever, eye-catching marketing:  in this case for a potato chip that’s apparently popped or baked (like popcorn) vs. fried or however else such things are usually made. I have no idea if the claims are valid, but you can say this for the company:  they know...
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