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real estate marketing

“Rolling Out the Red (White & Blue) Carpet”

Belated Happy 4th of July! I don’t believe that this photo was actually on MLS before July 4 — I just noticed it over the weekend. And, I don’t know whether that flag/carpet — in front of a $1.315 million “for sale” home near Minneapolis’ Cedar Lake — is real or virtual. But, it’s certainly eye-catching!
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Show > Tell: The Appeal of Aerial/Boom Shots

“Spectacular Estate on Nearly 4 Acres” No, boom shots — aerial shots if they’re taken from a plane (drone??) — aren’t cheap. But, neither are the homes they’re marketing. Which is kind of the point. Instead of merely telling prospective Buyers that this 7 BR/8 Bath home (above) sits on nearly four acres, the photo...
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Quick! When Was This Home Listed?

Photos That Are One Season (or More) Behind Why does it matter when a home originally listed? Because price varies (negatively) as a function of market time. Translation:  owners have the most pricing power soon after their home debuts on the market, and gradually lose leverage thereafter. Cockroaches & Dated Photos So, looking at the...
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(“For Sale”) Sign Strategies

Are Two “For Sale” Signs Better Than One? Not if the Home is Overpriced What do you do if the home you have listed on a busy street isn’t selling (because it’s overpriced), and the owner won’t agree to a price reduction? (note:  it’s not my listing). In the case of a Cape Cod currently...
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“Photos Are From Previous Listing” — Agent Remarks, MLS

Cheapskate Listing Agent — But Honest (Sort of) I’m sure it’s not the first time that a “successor” agent has taken over an expired or cancelled listing from the incumbent agent, and re-used their photos. But, I’ve never seen the new agent disclose that fact — albeit in the “Agent” (vs. “Public”) Remarks section on...
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I Suppose it Depends on Your Definition of “Included”

“Garage:  One Parking Space” –excerpt, MLS listing for downtown St. Paul condo I remember living in New York in the late ’90’s, and eating gyros at a Greek diner near Columbus Circle. When I asked the waiter if I could get some extra Pita bread, he responded with a hearty, “Of course!,” and promptly brought...
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