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real estate marketing

The Virtue of High-Res(olution) Photos

Not All Photos Are Created Equal First, this caveat:  it’s VERY expensive to do — and therefore is only warranted for more expensive listings. But, especially when a property has lots of windows showcasing stunning views, it makes sense to take high-resolution photos, and digitally enhance the exterior (for better contrast). The two photos (above)...
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The “For Sale” Home With 56(!) Photos

Too Much of a Good Thing? I know there are Realtors who would disagree, but personally, I think it’s possible to have too many photos of a For Sale home. While MLS only allows up to 18 photos, Realtors can now supplement that with additional photos on broker Web sites, electronic marketing materials, etc. In...
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The Table That Ate the Dining Room

The Dining Room’s measurements aren’t listed on MLS, but judging from the fact that there are only 3 chairs on either side of the table (above), you’d guess that there’s less to it than meets the eye. If the table has a leaf than can be removed, I’d certainly recommend doing that. If not, I’d...
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Corner Lots & “For Sale” Signs: Too Much of a Good Thing?

Signs, Signs, Everywhere there’s signs. Blocking out the scenery. Breaking my mind. Do this! Don’t do that! Can’t you read the signs? –Lyrics, “Signs”; Five Man Electrical Band Adding a 2nd “For Sale” sign for a home on a corner lot is smart marketing. That’s especially true when the home — in St. Louis Park’s Triangle...
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When — and When Not — to Pop for a New Driveway

Compromised Curb Appeal It’s a tough call:  do you recommend that a prospective home Seller replace a still-functioning — but aesthetically challenged — capital item? As they say, it all depends: –on the price point; –on the condition of the rest of the home; –on how large the item looms in the home’s marketing and overall...
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Jury Verdicts & Home Showings

When One Showing = Three The evidence is mixed about whether a quick jury verdict is good or bad for the defendant. But in residential real estate, there’s no such ambiguity:  a quick showing is invariably bad for the owner, while a long one is very, very good. In fact, the longer the better. I...
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