Not All Photos Are Created Equal First, this caveat: it’s VERY expensive to do — and therefore is only warranted for more expensive listings. But, especially when a property has lots of windows showcasing stunning views, it makes sense to take high-resolution photos, and digitally enhance the exterior (for better contrast). The two photos (above)...Read More
Too Much of a Good Thing? I know there are Realtors who would disagree, but personally, I think it’s possible to have too many photos of a For Sale home. While MLS only allows up to 18 photos, Realtors can now supplement that with additional photos on broker Web sites, electronic marketing materials, etc. In...Read More
The Dining Room’s measurements aren’t listed on MLS, but judging from the fact that there are only 3 chairs on either side of the table (above), you’d guess that there’s less to it than meets the eye. If the table has a leaf than can be removed, I’d certainly recommend doing that. If not, I’d...Read More
Signs, Signs, Everywhere there’s signs. Blocking out the scenery. Breaking my mind. Do this! Don’t do that! Can’t you read the signs? –Lyrics, “Signs”; Five Man Electrical Band Adding a 2nd “For Sale” sign for a home on a corner lot is smart marketing. That’s especially true when the home — in St. Louis Park’s Triangle...Read More
Compromised Curb Appeal It’s a tough call: do you recommend that a prospective home Seller replace a still-functioning — but aesthetically challenged — capital item? As they say, it all depends: –on the price point; –on the condition of the rest of the home; –on how large the item looms in the home’s marketing and overall...Read More
When One Showing = Three The evidence is mixed about whether a quick jury verdict is good or bad for the defendant. But in residential real estate, there’s no such ambiguity: a quick showing is invariably bad for the owner, while a long one is very, very good. In fact, the longer the better. I...Read More