Tag

real estate marketing

“T-I-M-B-E-R-R!!”

Coming (Down) Soon! OK, so — unlike felling a tree — there’s really no “Timber!” sound associated with tearing down a home. But, the graphic above does a nice job conveying the likely fate of the home at 5140 Thomas Ave. South, in Minneapolis’ Fulton neighborhood (between Linden Hills and the Minnehaha Creek). Just so...
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Whimsical Blue Border

Flattering Photo Just because you don’t see it very often doesn’t mean it’s not a good idea. So, the listing agent for this Minneapolis duplex added a two-tone blue border to the front photo (above) that’s especially vivid. I think the border works so well because it pulls out the striking blue sky and green grass...
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“Free CMA’s! Git ‘Yer Free CMA’s!”

“Those who know, don’t talk; and those who talk, don’t know.” –stock market saying What’s true in the stock market is also true in real estate. Namely, the value of what Realtors call a “Comparative Market Analysis” (“CMA”) that can be had for free is . . . about what you pay for it. As...
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Fake Photography “True or False”

The Case of the Far Away Fireplace Quick!  Is the photo (above) of a lower level Amusement Room real or enhanced (through a wide-angle lens, etc.)? Answer:  it’s real. According to MLS, the room measures a whopping 45(!) feet long. The foundation size of the home — a rambler — is well over 2,000 square feet, lending...
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“Modern Family” Realtor Reality Check

Drones & Residential Real Estate It hardly detracts from the story line, but it’s not exactly the case that real estate brokers now have their own drones*, which they make available to their agents (pictured at left:  fictional Realtor Phil Dunphy operating said drone). Rather, professional photographers are adding aerial shots taken by drones to...
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“It’s Always Sunny in Philadelphia” (er . . . Minneapolis)

When the Sky and the Roof Blend Together Unfortunately . . . it’s not (“always sunny in Minneapolis”). When that’s the case — and the overcast sky blends seamlessly with the roof — the smart thing to do is digitally enhance the sky to create some contrast. “Blue” seemed like the right color.  🙂
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