Quick! What Are These Companies Selling? Can YOU tell by looking at these two vans (photos above and left) what service(s) the business is selling? Me neither. Just one more illustration that — when it comes to conveying a marketing message — less is definitely more. See also, “Too Much Information” — Realtor Version“; and...Read More
“No Picture Available” = Squandered Opportunity (= Marketing Mistake) MLS rules allow agents up to 72 hours (3 days) to add photos to their new listings. When the photos aren’t available initially, Realtors see a placeholder image (above). While some Buyers’ agents will make a point of circling back to see the later-added photos — especially...Read More
Minnetonka Stunner There are plenty of homes that look flattering in a backlit photo, taken at dusk. But, you know a house is especially photogenic when the back of the home looks gorgeous. The stunning house is in Minnetonka; list price is $799,900. See also, “Fetching Home Photos“; “Back-lit Shots: Now THAT’S Dramatic!”; “The Jack...Read More
Realtors Who Like the Home More Than Their Client Amongst the (many) problems with showing feedback forms — what Buyers’ agents are immediately bombarded with after showing a “For Sale” home — is that the form is really asking for two different things, from two different people. Question #1: “did the Buyer have any interest...Read More
Step #1 and Step #2 What’s the easiest (and cheapest) to lighten a Minnesota home — at least between November and May? Start by removing the window screens (step #1). After last night’s hard freeze (lows in the mid-20’s), that’s now timely to do. With the screens gone, though, it can be all too apparent...Read More
“Choose Wisely!” I’m not about to change my last name. But . . . for some just-starting-out Realtor who’s not similarly attached, here’s what I’d pick: “Wisely.” Because then the headline on all my marketing would be, “Choose . . . Wisely!!” Sorry. P.S.: What’d you expect from someone who’s license place is “MY RLTR” —...Read More
