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“No Picture Available” = Squandered Opportunity (= Marketing Mistake)

MLS rules allow agents up to 72 hours (3 days) to add photos to their new listings.

When the photos aren’t available initially, Realtors see a placeholder image (above).

While¬†some Buyers’ agents will make a point of circling back to see the later-added photos — especially if they have a Buyer for the neighborhood and price point — in my experience, the vast majority of agents won’t.

Which is why it’s smart to only put a listing on MLS once everything, especially the photography, is ready.

P.S.: ¬†Once a listing is already on MLS, interested agents will often track it with a “saved” search.

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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