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real estate marketing

Is It Really a Corner Lot? One Way to Tell

1 Picture = 1,000 Words Just in case there’s any doubt, the wide-angle shot (above) of this Lake Nokomis home definitively answers the question:  “is it a corner lot?” Realtor conventional wisdom is that some Buyers prefer them, because of the extra light (and one less neighbor). Meanwhile, others avoid corner lots, because of the...
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The Downside of Touting Upside

The Doubled-Edged Sword Called “Potential” Although you wouldn’t necessarily believe it looking at all the MLS listings with the word “potential” in them, Realtors use the term carefully, if not reluctantly (or at least I do). That’s for two reasons: One. Beauty is in the eye of the beholder — at least to a point...
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Real Estate Marketing 101: When to Acknowledge a Home Needs Updating — & When Not To

Beauty in the Eye of the Beholder Buyer When should a listing agent (representing the Seller) explicitly market that a home “needs cosmetic updates” (or the equivalent)? Less often than you might guess. Here are my three reasons why: One.  The pictures tell the story. Most MLS’s allow 18 photos; websites like EdinaRealty.com effectively allow...
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Quick! What Do You Notice in This Photo?

“Thing One and Thing Two” There are actually two eye-catching things in the Family Room of this “For Sale” Minneapolis home (photo above). The first, very conspicuous item is the neon red couch (I actually like it – and like how the red accent pillows in the upper left continue the theme). Red, White(!) & Blue...
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Staging Inside, Outside, and Poolside (Poolside??)

Universal Staging Principles How do you stage an outdoor, in-ground swimming pool in the backyard of a “For Sale” home? The same way you stage anything else:  by adding accents, focal points, and color — and removing clutter. For an outdoor pool, that means opening up any poolside umbrellas, arranging nearby lawn chairs, and throwing...
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Is it Really a 3-Car Garage?

1 Picture = 1,000 Words Not every garage billed as a three car garage on MLS comfortably accommodates three cars. Perhaps to dispel any Buyer skepticism, the listing agent included the photo above. Certainly looks like a 3-car garage to me — with some extra overhead storage, to boot! See also, “That Garage is HOW Big??”;...
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