Are Two “For Sale” Signs Better Than One?
Not if the Home is Overpriced
What do you do if the home you have listed on a busy street isn’t selling (because it’s overpriced), and the owner won’t agree to a price reduction? (note: it’s not my listing).
In the case of a Cape Cod currently for sale in my neighborhood (near Minneapolis’ Cedar Lake) . . . you put up a second “For Sale” sign 100′ away from the first, at the other end of 
the lot.
Because lack of visibility was the least of this home’s problems, even more visibility isn’t the solution* (though it might mollify the owner, however temporarily).
Case #2
Barely one mile away, visibility was the issue.
The very nice (and well-priced) home was hidden behind a 6′ brick privacy wall, which provided a very effective barrier between the home and the busy street.
Too effective, in fact: the wall obscured the “For Sale” sign behind it.
The Realtor’s solution?
A new, extra-tall “For Sale” sign that appears to be at least 2′ – 3′ taller than the standard “For Sale” sign — and now easily clears the privacy wall.
P.S.: Busy streets are a marketing mixed blessing.
The high visibility assures exposure.
On the other hand, Buyers — especially Buyers with young children – will either avoid such homes, or demand a discount.
*There’s a saying that “nothing sinks a mediocre product better than great marketing.”
