What Passes For Hyperbole

Large Home in FANTASTIC Neighborhood! LOCATION!!!! Great 2 Story Home ALL 4 Bdr. upper Level! Lot Line boarders gorgeous park!!

–Agent Remarks, MLS

Is using lots(!!) of exclamation marks and EXCESSIVE AMOUNTS OF LOUD TYPE good marketing?!?

You tell me. . . .

P.S.:  “bordering” a park is a good thing. 

“Boarders,” especially if you’re selling real estate . . . maybe not.

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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