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puffing

That Sure is a Lot of Exclamation Marks!!!

What Passes For Hyperbole Large Home in FANTASTIC Neighborhood! LOCATION!!!! Great 2 Story Home ALL 4 Bdr. upper Level! Lot Line boarders gorgeous park!! –Agent Remarks, MLS Is using lots(!!) of exclamation marks and EXCESSIVE AMOUNTS OF LOUD TYPE good marketing?!? You tell me. . . . P.S.:  “bordering” a park is a good thing. ...
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Puffing vs. Lying

Subjective vs. Objective See if you can spot the difference between the following, two groups of statements: Group 1: “The prettiest house on the block!”; “character-filled”; “one of Southwest Minneapolis’ most desirable neighborhoods” Group 2: “2,650 finished square feet”; “1 1/2 story bungalow”; “4 BR/3BA” If you can’t tell, the first group consists of subjective...
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