Perfecting Your (Sales) Pitch Who would you expect to have a more polished listing presentation (essentially, a job interview for Realtors): a new(er) agent or a veteran one? Surprisingly, it’s often the newer agent. One of the things that happens as Realtors become more established is that they get more business from referrals and acquaintances...Read More
Does Over-Interviewing Lead to Overpricing? Anxious Buyers aren’t the only ones bidding up home prices (or at least list prices) this year. So are some Realtors, including at least a few who should (and do) know better. “Buying the Listing” One of the things that can happen when prospective home Sellers interview lots of agents...Read More
Five Job Duties In “Realtor Job Description,” I summarized what good agents do in their capacity as a “Listing agent” (representing Sellers) and as a “Buyer’s agent” representing . . . . (obvious, right? Except that after closing, the Buyer’s Agent is referred to as the “Selling agent”). In this post, I’ll discuss modern Realtors’ five...Read More
Housing Market, 2011 vs. 2013 I’m sure I’m not the only veteran Twin Cities Realtor who lost — at least temporarily — a prospective Seller sometime in the last 18-24 months relaying unwelcome housing market news. When I delivered the shocking — but accurate — information about prevailing prices at the time, the reaction I...Read More
When it Makes Sense to Sell Solo Last Fall, I promised a newer agent who wanted to “learn the ropes” that I’d take them along on a listing presentation. Three months later, I still haven’t brought them along. And it’s not because I haven’t been busy — or reneged on my promise. The explanation? There simply hasn’t...Read More
Shooting the Messenger Listing Agent I think the prospective client to whom I made a listing presentation the other week is hiring someone else. Or, at least, I think he is; he never returned my phone calls after the meeting. Setback — Or Not? Five years ago — 60 or 70 deals back, in Realtor vernacular — I would...Read More
