” . . . and Your Dog’s Ugly!” I recently heard about an agent who shows up at every listing presentation ” essentially, a job interview for Realtors ” with a conspicuous “Sold” sign that they leave in plain view of the prospective Seller. Apparently, the agent thinks it projects confidence, “go-getter” hustle, etc.** However,...Read More
” . . . and Your Dog’s Ugly” I recently heard about an agent who shows up at every listing presentation ” essentially, a job interview for Realtors ” with a conspicuous “Sold” sign that they leave in plain view of the prospective Seller. Apparently, the agent thinks it projects confidence, “go-getter” hustle, etc.** However, it backfired...Read More
The Home Seller – Realtor Interview (aka “Listing Presentation”): What Agents Need to Ask Homeowners [Editor’s Note: The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway, or any other entity referenced. If you need legal advice, please consult an attorney.] When it comes to listing presentations —...Read More
Ironically, the better Realtors get at helping clients buy and sell real estate . . . the worse they can get at certain related tasks. Here are three areas where it’s easy for agents to let their skills atrophy — or never acquire expertise in the first place: One. Market reports/updates. Show me a listing...Read More
Sure, sure, accomplished Realtors need to be good at staging, marketing, contracts, negotiating, and several other tasks. But, none of those matter unless they’re first hired. Which is why practically all veteran agents excel at making a (very) positive impression during their listing presentation (also known as a Realtor job interview). The key? (at least...Read More
Realtor Gaffes — Listing Presentation Edition I recently heard about an agent who shows up at every listing presentation — essentially, a job interview for Realtors — with a conspicuous “Sold” sign that they leave in plain view of the prospective Seller. Apparently, the agent thinks it projects confidence, “go-getter” hustle, etc.** However, it backfired with an...Read More