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listing presentation

Realtor Gaffes ” Listing Presentation Edition

” . . . and Your Dog’s Ugly!” I recently heard about an agent who shows up at every listing presentation ” essentially, a job interview for Realtors ” with a conspicuous “Sold” sign that they leave in plain view of the prospective Seller. Apparently, the agent thinks it projects confidence, “go-getter” hustle, etc.** However,...
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Realtor Gaffes — Listing Presentation Edition

” . . . and Your Dog’s Ugly” I recently heard about an agent who shows up at every listing presentation ” essentially, a job interview for Realtors ” with a conspicuous “Sold” sign that they leave in plain view of the prospective Seller. Apparently, the agent thinks it projects confidence, “go-getter” hustle, etc.** However, it backfired...
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The Listing Agent-Cum-Investigative Reporter

The Home Seller – Realtor Interview (aka “Listing Presentation”):  What Agents Need to Ask Homeowners [Editor’s Note: The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway, or any other entity referenced.  If you need legal advice, please consult an attorney.] When it comes to listing presentations —...
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3 Things Good Agents Can Be Surprisingly Bad At

Ironically, the better Realtors get at helping clients buy and sell real estate . . . the worse they can get at certain related tasks. Here are three areas where it’s easy for agents to let their skills atrophy — or never acquire expertise in the first place: One. Market reports/updates. Show me a listing...
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Stealth Realtor Job Skill: Interviewing Well

Sure, sure, accomplished Realtors need to be good at staging, marketing, contracts, negotiating, and several other tasks. But, none of those matter unless they’re first hired. Which is why practically all veteran agents excel at making a (very) positive impression during their listing presentation (also known as a Realtor job interview). The key? (at least...
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” . . . and Your Dog’s Ugly!”

Realtor Gaffes — Listing Presentation Edition I recently heard about an agent who shows up at every listing presentation — essentially, a job interview for Realtors — with a conspicuous “Sold” sign that they leave in plain view of the prospective Seller. Apparently, the agent thinks it projects confidence, “go-getter” hustle, etc.** However, it backfired with an...
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