Sure, sure, accomplished Realtors need to be good at staging, marketing, contracts, negotiating, and several other tasks. But, none of those matter unless they’re first hired. Which is why practically all veteran agents excel at making a (very) positive impression during their listing presentation (also known as a Realtor job interview). The key? (at least...Read More
Realtor Gaffes — Listing Presentation Edition I recently heard about an agent who shows up at every listing presentation — essentially, a job interview for Realtors — with a conspicuous “Sold” sign that they leave in plain view of the prospective Seller. Apparently, the agent thinks it projects confidence, “go-getter” hustle, etc.** However, it backfired with an...Read More