On the Plus Side, There’s a Lot Less Prep Once upon a time, listing presentations — essentially, a job interview for Realtors — took about an hour, and covered such things as the Realtor’s track record, credentials, marketing strategy, references, recent housing market activity, etc. Now? After exchanging social pleasantries and taking a quick house...Read More
My Favorite Real Estate Movie My favorite real estate movie, “Groundhog Day” (1993), actually isn’t even about real estate. It’s a romantic comedy in which the suitor, played by Bill Murray, gets to perfect his courting strategy — courtesy of a time loop that causes him to relive the same day, over and over. After various setbacks, his...Read More
“Birds of a Feather . . . ?” When it comes to hiring a Realtor, which is better: the younger, presumably less experienced Realtor, or, the older one who’s done more deals but whose energy level and technology skills may not compare? Before I answer, first a definition: Notwithstanding my 83 year-old Dad’s definition of...Read More
The Easiest — and Hardest — Way to Get a Listing Realtors get listings any number of ways: –They’re best friends with the owner. –They go to the same church or synagogue (or mosque, or . . . ) –They started chatting about real estate with the owner in line at the grocery. Track Record But...Read More
Steps to Hiring a Realtor I’m still a huge fan of the sitcom “Modern Family,” but my notion that the show was using a real-life consultant to get its (real estate) facts right was dashed by last night’s episode. Either that, or California Realtors practice way differently than their Minnesota counterparts (always a possibility —...Read More
“What You See is What You Get” I’ve written previously about real estate teams (“Teaming Up“), and the pro’s and con’s. So it was interesting to me, during my most recent listing presentation (they hired me), to hear my now-client express a strong preference notto work with a(nother) real estate team. Their reason(s)? On their...Read More
