What’s the Opposite of a Listing Presentation? A Realtor job interview with a prospective Seller — called a listing presentation — can be an involved and protracted process. Depending on how well the client already knows me and the home sales process, I try to cover: my track record; marketing philosophy and expertise; prowess with...Read More
Buyers’ Lists — and Realtors’ It’s common for Buyers — especially first-time Buyers — to let their family and friends know just after they’ve successfully closed on the purchase of their home. But, Realtors also keep a list of people to call, post-closing (at least, I do). Who’s on it? “So, What’d it Sell For??”...Read More
What’s better than three enthusiastic references? Five — or ten. Ideally, several of which recently bought or sold the same kind of property, nearby, within the last 6-12 months (I said “ideally”). No, I can’t necessarily marshal all of the above — or have time to! — for every listing presentation/Buyer Rep interview I do...Read More
Still Needed: a “Price Reduction Prayer” Home Sellers (and their Realtors) may have their own private prayers and superstitions, but I’m only aware of one that is widely known: the practice of (some) home Sellers to *bury a statue of St. Joseph in their background prior to putting their home on the market (and no, you don’t...Read More
That Would be *Five(!) Price Reductions (If You’re Counting) First, two caveats: 1) the home that goes with the rather brutal chart (above) — spanning over 2 years of market time — wasn’t my listing (I prepared it as part of my listing presentation for a home down the street); 2) it’s from a...Read More
Translation: ‘Are You Too Busy For Me?’ One of the questions that often comes up in a listing presentation — basically, a Realtor job interview — is some variation of, “how many other clients do you have right now?” The subtext — at least for a veteran agent — is, “do you have time for me?”...Read More
