The Problem(s) With Blind Solicitations In a housing market characterized by still-scarce inventory and frustrated Buyers (especially at lower price points), it seems like an obvious tactic if not smart Realtor marketing: proactive Buyers’ agents who send a blind letter to a targeted block or neighborhood inquiring whether anyone is contemplating selling. While I know...Read More
4 BR/3 Bath Colonial Just Blocks From City Lakes What: 4 Bedroom/3 Bath two-story Colonial with 2,650 finished square feet on a gorgeous, level .20 acre lot. Where: 2851 Huntington Avenue South in Fern Hill; about four blocks southwest of Cedar Lake, and one mile west of Lake Calhoun. How much: just reduced from $600k to $575k. Who: listed...Read More
Home Seller Lament: “But, I Got it (Full Price) Before!” One of the toughest pills for home Sellers to swallow is revisiting their asking price in the wake of a failed deal, especially if the deal was for full price (or more), early in the listing. That’s especially so when the deal later fell apart solely...Read More
Can Home Sellers Drop Their Price TOO Fast? Admittedly, the vast majority of the time, would-be Sellers of overpriced homes wait too long to reduce their asking price. But, something like 10% of the time when I see price drops, they occur too soon. The usual, three-step scenario: 1) the home was on Broker Tour...Read More
How Realtors Grade Clients Clients may have a select few words for their Realtors, but Realtors also have some favorite words for their clients. No, not “%!%#!” Rather, how “cooperative” they are. What do I mean by that? For Sellers, client cooperation boils down to these three things: 1. Pricing. A cooperative client picks a...Read More
Lies, Damn Lies, and Realtor Statistics It seems straightforward: if you’re looking for the best Realtor, just find the local agent who sells the most homes, for the highest % of asking price, in the least amount of time. Simple, huh? According to at least one pro, however (this one), such statistics are at best a...Read More
