How Realtors Grade Clients
Clients may have a select few words for their Realtors, but Realtors also have some favorite words for their clients.
No, not “%!%#!”
Rather, how “cooperative” they are.
What do I mean by that?
For Sellers, client cooperation boils down to these three things:
1. Pricing. A cooperative client picks a listing price consistent with what the Comp’s suggest is fair market value for their home.
Should no offers emerge after a reasonable amount of market exposure (30 to 60 days, depending on the price point), they’ll entertain a 3%-5% price reduction, as market conditions and feedback indicate.
2. Staging and Prep. A cooperative client repairs anything that’s broken, and, if their city has a point-of-sale inspection, does what’s required to pass.
Depending on their home’s size and condition, they also spend a reasonable amount ” typically anywhere from $500 to $5,000 ” on staging and cosmetic updates (painting, light fixtures, etc.). Or, they expend the equivalent in “sweat equity.”
3. Showing-Ready. Once their home is on the market, a cooperative client keeps their home in impeccable condition, and is accommodating about allowing showings.
In addition to the foregoing, a cooperative (model?) client is someone who refrains from calling after hours, unless there’s a major issue (negotiating a deal qualifies); is relatively conversant with technology (the easiest way to shuttle documents around is electronically); and is generally appreciative of your efforts.
And guess what?
A client who does all those things makes it easy for their Realtor to do the best possible job for them!
See also, “How Realtors Define “Client Cooperation.”
