“List Price: $325k – $350k”
There’s a trend afoot — at least amongst some listing agents — to market an upcoming listing within a price range, as opposed to naming a specific asking price.
I’m not a fan, for two reasons:
One. When the price is given as a range, Buyers immediately fixate on the lower end, while Sellers — surprise, surprise — lock on to the high end.
Result?
A built-in impasse for the Buyer and Seller to surmount in any future negotiation.
Two. At least in my experience, the best asking price is one that elicits a nod of acknowledgement from Buyers and their agents.
As in, “Yup, that seems right.”
By contrast, shining on a spotlight on price invites skeptical Buyers to sharpen their pencils, while simultaneously suggesting that the Seller is unsure.
Think of it as the difference between ending a sentence with “.” versus a “?” . . .
See also, “Why I’m Not a Fan of Price Opinions.”
