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price opinion

How Realtors “Show Support” For One Another

Sure, sure, Realtors show support for their colleagues any number of ways. They include: —Offering price opinions on about-to-be-listed homes; —Offering price opinions on homes that are already on the market (and not selling) ” plus, ideally, some marketing suggestions. —Simply offering a sympathetic (and discreet) ear when a colleague is wrestling with a challenging...
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The Problem(s) With Price Ranges

  “List Price: $325k – $350k” There’s a trend afoot — at least amongst some listing agents — to market an upcoming listing within a price range, as opposed to naming a specific asking price. I’m not a fan, for two reasons: One. When the price is given as a range, Buyers immediately fixate on the lower end,...
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How Realtors “Show Support” For One Another

Sure, sure, Realtors show support for their colleagues any number of ways. They include: –Offering price opinions on about-to-be-listed homes; –Offering price opinions on homes that are already on the market (and not selling) — plus, ideally, some marketing suggestions. –Simply offering a sympathetic (and discreet) ear when a colleague is wrestling with a challenging...
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“To Give Away Free Price Opinions or Not, That is the (Realtor) Question”

The High Cost of “Free” Marketing Whenever I hear a national speaker and supposed industry expert exhort Realtors to give away price opinions for free, as a marketing tool, my reaction is always, “How much are you getting paid to speak to all of us today?” (note:  Realtors’ term for a formal price opinion is...
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“Way to Wreck My Chances, Guys!”

Broker Open Pitch:  “Drawing for Two $25 Gas Cards” With the hosting agent promising two gas $25 cards, and only five agents (including myself) through so far, I was very much liking my chances at the Broker Open near Cedar Lake yesterday. Then, two (very) full cars of City Lakes agents pulled up just as...
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Realtor Price Opinions: Retail vs. Wholesale

Quality vs. Quantity What’s the difference between a “retail” Realtor price opinion and a “wholesale” price opinion? (my terms) With the former, the listing agent casts a much broader net, issuing a blanket invitation to, say, all their office colleagues to view the home at a particular time. The catch? In practice, the Realtors who...
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