What Realtors Mean When They Say a Client is “Cooperative” (or not)

How Realtors Grade Clients Clients occasionally may have a select few words for their Realtors, but Realtors also have some favorite words for their clients. No, not “%!%#!” Rather, how “cooperative” they are. What do I mean by that? For Sellers, client cooperation boils down to these three things: 1. Pricing. A cooperative client picks...
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Price Reductions: a First Chance to Make a Second Impression

When?  How Much? If an otherwise well-staged, well-marketed home isn’t selling after a reasonable interval on the market**, a price reduction is invariably indicated. How big? It all depends on how overpriced the home appears to be. Toss Out the CMA Once a home is actually on the market, interest from prospective Buyers ” or...
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Curb Appeal: When Less = More

Before  . . . and After(!) Staging a home’s interior is usually more about subtraction than addition. Key steps include reducing clutter; showcasing desirable features like windows and any fireplaces (rule #1: don’t block them); and generally making the home as clean and light as possible. Improving a home’s exterior — and specifically, its curb...
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Staging Inside, Outside, and Poolside (Poolside??)

Universal Staging Principles How do you stage an outdoor, in-ground swimming pool in the backyard of a “For Sale” home? The same way you stage anything else: by adding accents, focal points, and color ” and removing clutter. For an outdoor pool, that means opening up any poolside umbrellas, arranging nearby lawn chairs, and throwing...
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Staging Mistake #7: Can YOU Spot the Blunder?

Staging “Do’s” and (Mostly) “Don’ts” At least IMHO, staging is at least 80% subtraction ” removing, uncovering, and emptying out ” rather than addition, i.e., adding wall art, accents, flowers, etc. to the about-to-be sold home. Exhibit A: NOT covering a big, light bay window with a dark, light-blocking panel TV (center right of photo,...
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Real Estate “Red Herrings”

Prospective Home Sellers’ Four Big Sins: Music, Mirrors, and Masking Scents & Paint Like Richard Nixon and Watergate, in real estate, too, “the cover-up is worse than the crime.” In that vein, here are four things that home Sellers misguidedly do to throw Buyers (and their agents) off the, umm . . . scent. One....
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