What’s the Discount for a Haunted House? In almost 17 years selling real estate, I’ve yet to see an open house ” at least in real life ” on Halloween. The fictional Halloween open house? On TV sitcom “Modern Family,” where Realtor Phil Dunphy decides to capitalize on all the foot traffic in the neighborhood. It...Read More
The Problem(s) With Blind Solicitations In a housing market characterized by still-scarce inventory and frustrated Buyers (especially at lower price points), it seems like an obvious tactic if not smart Realtor marketing: proactive Buyers’ agents who send a blind letter to a targeted block or neighborhood inquiring whether anyone is contemplating selling. While I know...Read More
