How Motivated is the Seller Really? “When the student is ready, the teacher will appear.” –Zen saying “When a listed home is priced right — and well-prepped, photographed, marketed, etc. — the Buyer will appear.” –Ross Kaplan One of the most common lines listing agents (representing Sellers) hear from their clients — particularly when their...Read More
No Takers (at least, not yet) It’s certainly an understandable request from a frustrated homeowner whose home isn’t selling: spend more on print advertising, specifically ads in local or even national publications. Unfortunately, veteran Realtors know — even if their clients don’t — that that’s not how homes are sold these days (the local MLS, search...Read More
Sellers Who “Fall on Their Sword” (or, Did They??) Even in a Seller’s market, not all homes are destined to sell in multiple offers — or at all. When that’s the case, assuming the Seller is genuinely motivated to sell, and the home is already optimally prepped, staged, marketed, etc., a price reduction is indicated....Read More
More Parallels Between Politics & Real Estate Sales: What Listing Presentations, Primary Challenges Have in Common “If your parents don’t have kids . . . you won’t either.” —Anonymous [Editor’s Note: The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway (“Berkshire”), or any other entity referenced....Read More
When? How Much? If an otherwise well-staged, well-marketed home isn’t selling after a reasonable interval on the market**, a price reduction is invariably indicated. How big? It all depends on how overpriced the home appears to be. Toss Out the CMA Once a home is actually on the market, interest from prospective Buyers ” or...Read More
MLS Agent Remarks: “$10,000 Agent Selling Bonus!” [Editor’s Note: The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway (“Berkshire”), or any other entity referenced. Edina Realty is a subsidiary of Berkshire.] After seeing virtually no sales incentives offered to Buyers’ agents seemingly for years, I’ve now...Read More
