Tag

price reduction

The Realtor Hippocratic Oath

“First, Do No Harm” What kind of aggressive, transaction-driven Realtor talks their client out of a price decrease? (any prideful homeowner can be talked into a price increase). Actually . . . a good one. I can think of at least two situations where a price drop would — as the medical profession might put...
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“The Stuck Seller”: Psychological Barriers to Pricing Right

Home Seller Lament:  “But, I Got it (Full Price) Before!” One of the toughest pills for home Sellers to swallow is revisiting their asking price in the wake of a failed deal, especially if the deal was for full price (or more), early in the listing. That’s especially so when the deal later fell apart solely...
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“Bait-and-DON’T Switch”: Should Home Sellers Disclose That There’s No Basement?

Is That, “No Finished Square Feet in Lower Level?” or, “There’s NO LOWER LEVEL . . . AT ALL?!?” “If your parents don’t have kids . . . you won’t either.” –Anonymous “If your listing doesn’t get showings . . . you won’t get offers, either.” –Real estate corollary, Ross Kaplan [Editor’s Note:  The views expressed...
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Marketing Gimmicks – Exhibit A, or, Guess What the Price Will Be Next Week??

$100 Off Weekly, Five Weeks in Row  [Editor’s note:  if the screen shot above is too hard to decipher, it shows a home that’s dropped $100 each of the last five weeks, from $475,000 to $474,900, then to $474,800, etc. The current price is $474,500.] If you added a zero (or two), you might actually...
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“Pre-Agent” FSBO’s vs. “Post-Agent” FSBO’s

Why Didn’t the Home Sell?? “We finished last with you, we can finish last without you.” –Pirate general manager Branch Rickey to slugger Ralph Kiner, explaining why he decided to trade him. The usual scenario with For Sale By Owner Homes (known in the industry as “FSBO’s”) is a homeowner who initially tries to sell their...
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What’s Going to Cool Off the Red-Hot Housing Market? I Know

Overpriced Homes — The Sequel?? One-one-thousand . . . two-one-thousand . . . three-one thousand. If you’re a Realtor attuned to this Spring’s torrid housing market, you can practically hear it coming. What, you ask? No, not rising interest rates. Contrary to everyone’s expectations (again), they’ve been drifting back down, not spiking higher. No, the...
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