Which “Hat” is the Other Agent Wearing? Well before a home comes on the market these days, good listing agents (representing the Seller) “prime the pump” with an aggressive, pre-list marketing campaign. That includes using the new “Coming Soon” status on MLS; exposing the home on Edina Realty’s agents-only “Network One” (note: be sure to...Read More
Combine a bigger house (say, over 3,000 square feet) and 20 — or 50(!) — photos just emailed to you by your ace, professional photographer, and it’s not unusual for a Realtor just getting up-and-running on a new listing to be temporarily stumped by what they’re looking at. Like I was yesterday. Wrong Wall So, I recalled...Read More
Working With Buyer Objections (Or Not) One of the things that happens when you list a home is that you find out all the reasons it doesn’t work for a given Buyer. So, the home’s too . . . big/small/expensive/cheap/dated/updated, etc. When that’s the case, a good Realtor — with extensive local market knowledge — will...Read More
Quality vs. Quantity What’s the difference between a “retail” Realtor price opinion and a “wholesale” price opinion? (my terms) With the former, the listing agent casts a much broader net, issuing a blanket invitation to, say, all their office colleagues to view the home at a particular time. The catch? In practice, the Realtors who...Read More