Want ten years of selling experience distilled into one sentence? The way to sell houses is to exceed Buyers’ expectations (plus dangle a tempting price, and stir up lots of “pre-list” and “new list” buzz). The corollary to that would be, “the best way to lose a Buyer is to disappoint them.” Exhibit A How does that work ...Read More
Showing Feedback — Upper Bracket Edition “Is the Buyer local?” –Question on showing feedback form for a Twin Cities upper bracket home “I know half of my marketing budget is wasted — I just don’t know which half.” –Marketing director lament The typical showing feedback questions — what the Buyer’s agent fields after showing a property —...Read More
“Nice Listing” What’s the best use of an open house — specifically, a Broker open for fellow Realtors? Selling the house would, of course, be delightful. But the highest and best use of a Broker Open — in my opinion — is actually for the listing agent to refine and focus their marketing campaign — and...Read More
Great! A New Kind of Feedback Request to Ignore Once upon a time, “agent feedback” meant the Buyer’s agent letting the Listing agent know how the showing went. Now, apparently, it includes giving feedback on the agent who just handled the other side of a deal. I received the following email from the agent’s broker: Dear Ross,...Read More
“It Only Takes One” Q: What do you call the person who finishes last in their medical school class? A. “Doctor.” It may surprise non-Realtors to hear that even well-prepped, well-priced homes — destined to sell quickly for close to full price — typically collect more “Nay’s” than “Yea’s” from prospective Buyers. But it’s true. In...Read More
Managing Client Expectations Real Estate Rule #1: It’s not a done deal till the Seller leaves the closing with a check. Real Estate Rule #2: It’s not an offer till the listing agent has it in hand. One of the most exciting pieces of news a listing agent can deliver to a Seller is that...Read More
