misleading advertising

How TheMLSonline.com Tricks Consumers

“TheMLSonline” vs. the Real MLS [Editor’s Note: The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway, or any other entity referenced.] It’s no mystery who’s buried in Grant’s Tomb, right? So, it’s obvious who’s behind a website called “TheMLSonline.com” — the local MLS, of course. Unh-unh. ...
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“Nearby Eggs, Inc.” (vs. “Faraway Eggs?”)

How Close to Minnesota is Pennsylvania? Take it from someone whose license plate reads, “MY RLTR” (as in, “There goes my Realtor!”) — I know a clever marketing slogan when I see one. Still, you’ve got to wonder if a company named “Nearby Eggs” isn’t pushing the principle a tad too, umm . . . far, in...
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Credit Card Come-On’s

What’s the Catch? “Earn 5% Cashback Bonus when you shop at Rainbow Foods with Discover.” –Credit card promotion Five percent back sounds awfully good, especially when most credit cards are only offering 1% or 2% these days. So, what’s the catch? How about four of them? Catch #1:  the purchases have to be at Rainbow...
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“Fresh Poured” OJ = Fresh Squeezed? “Not Exactly.”

“Nice Try” Department Dummy:  Can’t we skip the rental car line like at Hertz? Ventriloquist:  Not exactly. Dummy:  Is there a covered canopy like at Hertz? Ventriloquist:  Not exactly. Dummy (getting soaked in the rain):  So, you still think I’m the dummy? Ventriloquist:  Uhhh . . . not exactly. –Hertz commercial (1996) The dialogue (above) from...
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Trulia vs. Ross Kaplan

Edina Realty Takes on the Third Party Aggregators, Cont. If you’re joining the action “already in progress,” as it were, here’s what you missed:  Edina Realty announced 10 days ago that it was pulling its listings from third-party aggregators such as Trulia. Then all Hell broke loose. See, “Edina Realty Steals a Page From Southwest Airlines, the...
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Looking for a Twin Cities Home? Beginning in December, You May Miss it on Trulia

Edina Realty Pulls the Plug on Trulia.com, Other “Third Party Aggregators” In a post earlier this Fall (“Selling Realtors’ Listings Back to Them“), I discussed the dubious practice of Trulia.com and other so-called “Third Party Aggregators” of vacuuming up all the listings in a market, then charging the listing agents (representing Sellers) a fee if...
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