What’s the Catch?
“Earn 5% Cashback Bonus when you shop at Rainbow Foods with Discover.”
–Credit card promotion
Five percent back sounds awfully good, especially when most credit cards are only offering 1% or 2% these days.
So, what’s the catch?
How about four of them?
Catch #1: the purchases have to be at Rainbow — no big deal if you already shop there.
Catch #2: you have to sign up for the program.
OK, so maybe it’s fast (maybe), and not rolled up with some cockamamie survey you need to complete first.
Catch #3: the promotion is only good for May.
OK, so maybe you have a big family, and actually spend $300 a month on groceries (see next).
But catch #4 — buried in the fine print (natch) — is the real kicker: the 5% back is subject to a cap of $300 in purchases.
Let’s see . . . 5% times $300 equals . . . $15.
Yup, a measly $15 for all that.
Somehow, I don’t think a postcard that blared “Jump through lots of hoops to save $15” would get much of a response.
P.S.: Sorry, make that “Save up to $15.”