What’s the Catch? “Earn 5% Cashback Bonus when you shop at Rainbow Foods with Discover.” –Credit card promotion Five percent back sounds awfully good, especially when most credit cards are only offering 1% or 2% these days. So, what’s the catch? How about four of them? Catch #1: the purchases have to be at Rainbow...Read More
Multiple Choice Quiz The marketing verbiage on MLS touts the home’s “brand new, state-of-the-art Kitchen.” Who’s going to take notice? A. Prospective Buyers. B. Prospective Buyers’ agents. C. The appraiser sent out by the lender. D. The title examiner. Answer: all of the above. And why are title examiners scrutinizing MLS marketing verbiage? Because they’re looking...Read More
No, the Starbucks “barista” (or whatever you’re supposed to call them) hadn’t heard that question before. And he didn’t know what a Rorschach ink blot was (it’s a random pattern that psychiatrists present to clients, and ask them what associations it conjures up). But look at the pictures (above right and below) and tell me you...Read More
