Edina Realty Pulls the Plug on Trulia.com,
Other “Third Party Aggregators”

In a post earlier this Fall (“Selling Realtors’ Listings Back to Them“), I discussed the dubious practice of Trulia.com and other so-called “Third Party Aggregators” of vacuuming up all the listings in a market, then charging the listing agents (representing Sellers) a fee if they want premium placement on their site.

Or even have their name attached to their own listing.

Or charging listing agents for any prospects it intercepts trying to get information about their listings.

In my post, I call this the digital equivalent of ripping the labels out of your competitors’ apparel, replacing it with your own, then selling the mislabeled clothing as your product.

79% of the market vs. 100%

Unfortunately for Trulia, it doesn’t have the listing data — Edina Realty does.

Or at least a market-leading 21% of all Twin Cities listings.

And beginning November 30, Edina Realty is no longer sharing that information with Trulia.com.

What does that mean to the housing consumer?

Beginning December 1, at least in the Twin Cities, if you want to see everything that’s for sale instead of just 79%, you’ll need to go to EdinaRealty.com instead of Trulia.

P.S.:  Next to have the plug pulled on them?  Realtor.com.

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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