Beauty in the Eye of the Beholder Buyer When should a listing agent (representing the Seller) explicitly acknowledge in their marketing that a home “needs cosmetic updates” (or the equivalent)? Less often than you might guess. Here are my three reasons why: One. The pictures tell the story. For years, websites like EdinaRealty.com have allowed...Read More
Beauty in the Eye of the Beholder Buyer When should a listing agent (representing the Seller) explicitly acknowledge in their marketing that a home “needs cosmetic updates” (or the equivalent)? Less often than you might guess. Here are my three reasons why: One. The pictures tell the story. For years, websites like EdinaRealty.com have allowed...Read More
Beauty in the Eye of the Beholder Buyer When should a listing agent (representing the Seller) explicitly market that a home “needs cosmetic updates” (or the equivalent)? Less often than you might guess. Here are my three reasons why: One. The pictures tell the story. For years, websites like EdinaRealty.com have allowed an unlimited number...Read More
Beauty in the Eye of the Beholder Buyer When should a listing agent (representing the Seller) explicitly market that a home “needs cosmetic updates” (or the equivalent)? Less often than you might guess. Here are my three reasons why: One. The pictures tell the story. Most MLS’s allow 24 photos; websites like EdinaRealty.com effectively allow...Read More
Photo Finish It’s a high-quality problem, to be sure: listing agents who have too many flattering pictures of the home they’re selling. Take a larger (over 3,500 FSF) home that’s especially stunning or feature-rich; add 100+ digital photos, the number top-tier real estate photographers now routinely provide; and the result could easily be dozens of flattering...Read More
Risk: More BAD Photos & Marketing Verbiage First, last Summer, the amount of space allotted for “Agent” and “Public Remarks” on MLS effectively doubled (from 256 characters and spaces to 500). Last week, the number of pictures allowed on MLS jumped from 16 to 24 — and the resolution went up, too! Best Foot Feet Forward...Read More
