Are the Numbers Padded? One of the statistics available to Edina Realty agents (and their clients) is how many people have saved a specific listing on EdinaRealty.com, the Twin Cities’ most popular real estate site. Especially when a home isn’t selling (or even getting showings), more than 6-8 saved searches is encouraging, and can indicate potential...Read More
Beauty in the Eye of the Beholder Buyer When should a listing agent (representing the Seller) explicitly market that a home “needs cosmetic updates” (or the equivalent)? Less often than you might guess. Here are my three reasons why: One. The pictures tell the story. Most MLS’s allow 18 photos; websites like EdinaRealty.com effectively allow...Read More
EdinaRealty.com, Now New & Improved One of the biggest frustrations for prospective home Buyers is finding a house for sale online that really . . . isn’t. That’s because the home already sold or, more commonly, is under contract but hasn’t yet closed. At the other extreme, there are also homes under contract that prospective Buyers...Read More
Edina Realty Takes on the Third Party Aggregators, Cont. If you’re joining the action “already in progress,” as it were, here’s what you missed: Edina Realty announced 10 days ago that it was pulling its listings from third-party aggregators such as Trulia. Then all Hell broke loose. See, “Edina Realty Steals a Page From Southwest Airlines, the...Read More
Edina Realty Pulls the Plug on Trulia.com, Other “Third Party Aggregators” In a post earlier this Fall (“Selling Realtors’ Listings Back to Them“), I discussed the dubious practice of Trulia.com and other so-called “Third Party Aggregators” of vacuuming up all the listings in a market, then charging the listing agents (representing Sellers) a fee if...Read More
. . . and What is it Doing in a Minneapolis “Walk Score?” If you are looking for a home in the Twin Cities, and use Edina Realty’s market-leading Web site, you’ll notice a new feature: each home now has a “Walk Score.” Calculated from 1-100, the Walk Score is supposed to show how pedestrian-friendly...Read More
